Please note, there are important differences between the Success Waypoint Desire Engine that I created in 2007, and the "Desire Engine" created by Nir Eyal almost five years later. Nir's work
, first published in TechCrunch
, is interesting and useful and seeks to describe how technologies can engage and "addict" users into habit-forming behaviors. Mainly, Nir is using his “Desire Engine” in a way that suggests how professionals playing in the marketing, social application, and game design spaces can "create" desire in their prospective and current users.